ROLES: Creative Direction • Art Direction • Brand Development • Book Cover & Interior Design • Digital
Led the creative direction of the Zeus the Mighty franchise, introducing a fact-based fiction series for kids ages 8-11. I crafted a vibrant aesthetic with rich colors, Greek-inspired patterns, playful typography, and endearing characters to engage young readers. My work spanned character development, brand guidelines, book design, and art direction for illustrations, a custom logo, and a unique alphabet. I also directed visuals for a video game, comic strip series, and ancillary products, including an activity book and website prototype.
© National Geographic Kids; Illustrations by Andy Elkerton; Hand-lettering by Jay Roeder; Video game developed by NeoPangea
SERIES COVER AND INTERIOR DESIGN
DIGITAL DESIGN
SAMPLES PAGES FROM THE BRAND MARKETING TOOL KIT
DIGITAL BANNER AD AND PRINT AD
ACTIVITY BOOK COVER AND INTERIOR SPREAD
